Remember the classic ad campaign that said M&M's "melt in your mouth not in your hands"? Well, after visiting M&M's World in London, I will add that several floors of expensive M&M's paraphanelia kinda melts your brain, not to mention your wallet. And yet there we were.
In the middle of Leiscter Square, an area filled with theaters and cafes, this 35,000 square feet store selling M&Ms products and merchandise is now also considered entertainment. But how could you not be? You are not just like a kid in a candy store, you literally are.
As you enter the store, hop on the double-decker bus that goes in the direction of "4 levels of fun", pass portraits of M&M's as famous British figures, and take advantage of the numerous photo ops with giant M&M's, many dressed as or posed in ways that are unmistakably British.
